Top WordPress SEO Plugins
There are many WordPress SEO plugins available and it can be difficult to know which ones to install. Below are some of the top WordPress SEO plugins.SEO PacksThere are a number of WordPress SEO plugins which include many customizable functions:All in One SEO Pack – One of the most well known WordPress SEO plugins which does a bit of everything and can be used “out of the box”. There is a paid version for SEO professionals.
FV All In One SEO Pack – A simplified version of the above with a streamlined interface.
Platinum SEO Pack – Based on All in One SEO Pack but more advanced.
Headspace2SEO – A powerful plugin to manage meta-data and handle a wide range of SEO tasks.
SEO Ultimate WordPress Plugin – An all-in-one plugin with many powerful features.
Greg’s High Performance SEO – Lots of functionality which avoids the need for some of the plugins below.The above is not a definitive list and new multifunction WordPress SEO plugins are still appearing. So which to install? Firstly be careful about installing plugins that are still in beta, secondly decide how much you want to get into SEO.If you are not sure All In One SEO Pack is a good starting point. It is very popular, as evidenced by the more advanced plugins providing a migration path.Other WordPress SEO PluginsProvided the features of these plugins are not included in your SEO Pack plugin the following are useful:Google XML Sitemaps – Generates a site map supported by Google, Bing and Yahoo. Enables the search engines to find and index content quickly.
SEO Slugs – A simple plugin that removes common words from slugs (filenames). Makes URLs more search engine friendly.
SEO Smart Links – Automatically generates links, both internal and external, within your content (external links can be no follow). Such links will boost your on page SEO.
SEO Friendly Images – Automatically updates all images with proper ALT and TITLE attributes. This can be very beneficial for SEO purposes.
WP-Super-Cache – Speeds up serving of pages by holding a static copy to avoid database calls. Important because slow loading of pages will have a negative effect on search engine rankings.
Redirection – Manages 301 redirections and tracks 404 errors which can then be redirected.
SEOPressor – Analyses pages and posts and reports on content optimisation with recommendations. It is vital for SEO purposes that the search engines see your content as highly relevant to the targeted keywords.
Review of Link Popularity in Internet Marketing – Is it Important? (Part 2 of 2)
Link popularity is achieved by one way only – back-linking. This is a method where you get other sites to place your link on their web pages. Remember that your link is the URL that you want to popularise. Every time a web master places your link on his or her site the search engines count it as one occurrence of your link. The more the better for your link popularity and the faster you will get a great Google listing that in turn will result in highly targeted traffic to your site.You can ask other web masters to place your link on their site in return for you placing their link on any of your pages. This is referred to as a link exchange and is a very popular way to increase link popularity and cheap way too. But the search engines are no fools. They also rank link popularity according to the popularity of the site that is linking back to you. The better the popularity of the site linking to your site be more weight it gives your site. Other ways of doing this is to pay back-linking sites to include your URL without you having to include theirs.Getting a great Google listing is every webmasters dream. This is one way to ensure targeted traffic to your site. Targeted traffic mans that only those people looking for your specific services will come to your site. If you optimize your site for shoes the people looking for shoes will land up at your domain and not people looking for jeans – get the point? You are targeting potential customers of shoes only. This is targeted traffic. Now that you know what link popularity is and how it can affect your Google listing and create targeted traffic you should get on the net and find some good free link exchange programs that work for you.
Recruiter Technology, Why Recruiters Need To Embrace Technology
I have been in recruitment for over 15 years and am a true believer in the use of good technology within the recruitment process. This has led me to make it a mission to keep informed of what resources are being developed and made available on the technology front within recruitment.I have therefore conducted continuous and extensive research in this area and have been involved in developing software and tools specific to our industry.This brings me to an interesting topic which has come up time and time again during my research and discussions with numerous recruiters, I am sure all recruiters have discussed this in length and with much passion at some time. The replacement of recruiters and the recruitment process by technology!I have heard from some clients as well as recruiters that some feel our days are numbered, as technology, for example on-line job portals / boards, both general and in-house developed will soon replace us.These are my thoughts and findings on this issue: Technology is fantastic! A great resource for Recruiters and should be embraced with open arms.
Many recruiters are afraid of technology, they would still prefer to work with flip cards and say that anyone using technology is not a “Real Recruiter”!My experience is: ignore technology and “Real Recruiter” or not your business is doomed, it will not progress far into the future as a viable entity. You will be replaced.Technology is not a replacement for recruiters but a powerful tool to assist us, make us more productive, give us more reach, make us more competitive. We should (in fact must) welcome it as many other industries and professions do. How many accounting packages are out their that could and in many cases do “replace” accountants in certain aspects, yet the demand for accountants is still high.Why are we so insecure about our industry!I am aware that recruiters and the recruiting industry has taken a battering over a long period but one thing we can not doubt is that we are necessary, in fact essential! We too are always in demand – even if some folk like to tell us otherwise.I have had clients try their own portal / on-line database, only to realise how difficult the recruitment function actually is, mainly their own portals only bring about more work and less recruitment success, as they get piles of responses, many whom they can never use, but they still need to manage.
They generally come back for assistance, even if it is with their own portal as an additional tool.Recruiters should be getting in first, start using the excellent technology available, become recruitment technology experts and then use this knowledge to your advantage, sell your knowledge of recruitment technology tools to your clients, make it an added benefit to your clients.If clients want to use technology in recruiting we should encourage it and be involved in the process of decision making and choices as to which technology is most suitable. Introduce them to technologies using your expertise. This may seem like a bad business approach to those who feel they are in danger of losing their jobs to technology, but if you explain and demonstrate to your clients how a combination of the right technology along with a knowledgeable recruiting professional will produce the most desired results, then you maintain control, you lead the process, you are able to make yourself an indispensable part of the recruitment process.This is better then trying to persuade them not to use recruitment technology or just waiting for your business with them to possibly shrink as they find appropriate technology themselves or find a recruiting professional who is willing to guide them in this process.Developments in recruitment technology are inevitable and in fact very necessary to ensure our industry, as well as the market in general, thrives. We can not have archaic recruitment processes trying to keep up with modern market human resource demands.So, lets encourage more development by researching and using the tools and technology available to us, only by using the technology do we make it viable for the developers of these tools to continue enhancing and fine tuning to suit our requirements and needs. After all we are the recruiting experts and should therefore be the main contributor to how these systems operate.Technology will no more replace us then it will any other profession – unless we force it to!